Wine import and market development in the U.S.

Your wine can reach the U.S. —
building a market is the hardest part.

Everything your winery needs to operate and build a market in the United States, under one structure.

Your brand. Your strategy. Our team in the United States.

See where you stand → How it works
Licensed U.S. import structure Based in Miami, Florida Wineries from Latin America, Italy and Spain

The real problem

Exporting and selling are two different problems.

First problem

Getting the wine there

Finding a buyer, clearing the paperwork, shipping the pallets. It ends the day the container lands.

Second problem

Getting it sold

Distributors, shops, restaurants, hotels, direct-to-consumer. Rotation, reorders, shelf presence. It never ends.

Most structures solve one or the other. Hubly is built to support both.

What Hubly is

One structure. Three capabilities.

Not four services you assemble yourself, and not a fifth supplier to coordinate. Hubly is the structure your brand operates through in the United States — and Operate, Sell and Grow are what that structure does.

Operate Licensed operating infrastructure

Importer-of-record functions, compliance, licensed warehousing, logistics, fulfillment, invoicing. Everything that has to exist before a bottle can legally be sold.

Operate Sell Commercial development

Distributors, retail, on-premise and direct-to-consumer. Which tools we activate, and how much of the work sits with your team or with ours, is defined project by project.

Sell Grow Capacity to scale

New states, new channels, more distributors, more inventory — added on top of the same structure, instead of rebuilding it each time.

Grow

What Hubly is not. Not a traditional importer you hand the brand to and hope it sells. Not a broker, not a warehouse, not a marketing agency, not a consultant. The price, the positioning and the strategy stay with you. The structure underneath, and the commercial work on top of it, are ours to run with you.

Operate

Your wine enters the U.S. through our licensed import structure.

You keep control of your brand.

U.S. import operations are carried through Buenavida Imports LLC, our affiliated licensed importer and distributor.

You can work this way for as long as it works for you. It isn't a temporary bridge.

We handle the functions that have to exist before a single bottle can be sold in the United States.

  • 01Importer-of-record functions
  • 02Compliance — TTB, FDA, COLA, state registration
  • 03Licensed warehousing
  • 04Inventory and logistics
  • 05Fulfillment and order processing
  • 06Invoicing and collections

Sell

Every brand sells differently.

Hubly puts commercial tools and solutions at your disposal. Which ones we activate — and how much of the work sits with us or with your own team — is defined project by project.

01Distributor development

Introductions to distributors that fit your brand and your price point, and support through the negotiation.

02Retail

Support for placement in wine shops and chains, and the follow-up that keeps the brand on the shelf.

03On-premise

Support for developing restaurant and hotel accounts, where a by-the-glass listing does more than volume.

04Direct-to-consumer

The eCommerce and compliant shipping setup that lets you reach the end customer directly.

See our live DTC store
05Lead generation

Campaigns that build a pipeline of buyers instead of waiting for the market to find you.

06Digital marketing

The work that makes your label recognizable before a buyer has to decide.

Commercial actions are activated according to the needs, stage and objectives of each project.

Grow

The United States is not one market.
It is fifty.

Every state has its own licences, its own distributors and its own rules. What works in Florida has to be built again in Texas.

Entering the country is one thing. Entering each market is another.

New states

Each one with its own registration, its own distributors and its own rules.

New channels

Adding on-premise or direct-to-consumer to what already works in retail.

More distributors

Depth in the states where the brand already has traction.

More capacity

More inventory and wider coverage, so the operation can serve the market as demand grows.

Why Hubly

What you are actually working with.

01 Licensed U.S. import structure

Your wine enters the U.S. through our affiliated licensed importer and distributor, Buenavida Imports LLC.

02 The operation runs from Miami

A U.S.-based team in Miami, working directly with wineries across Latin America and Europe.

03 You set the price and the positioning

Your brand doesn't disappear behind an importer. The decisions that define it stay with you.

04 Visibility on your operation

Inventory, orders and collections — you see what is actually happening with your brand in the market.

Regulatory work in-house

TTB, DBPR, FDA, COLA and label compliance, handled by the same team that runs the operation.

Experience in this market

More than ten years of combined experience across the team in the U.S. wine market.

Start here

Two minutes to see where you stand.

One structure, three capabilities — but where you start depends on where you are today. Take the two-minute Start and we'll show you the most practical path for your winery in the U.S.

Start →