Online sales in the U.S.
Your wines for sale online in the United States.
With the operation handled: import, compliance, stock in Florida, online store, payments and home delivery. All in one service.

Each side does its part
A standalone service: it uses the infrastructure Hubly already has so your winery can sell direct to consumers, without building its own U.S. operation.
Makes the channel work
- Brings your wine to Florida and receives it at the warehouse
- Registers your labels and your brand
- Lists your wines on hubly.club
- Collects payment, packs and ships every order
- Handles order operations
Brings the buyers
- Tourists who visited the winery
- Customers and contacts in the U.S.
- Fairs, tastings and events
- Your social media, website and newsletter
What’s included
Everything a U.S. consumer needs to buy your wine and get it delivered at home.
Getting the wine in
Import coordination, unloading and receiving at our Florida warehouse.
Compliance
Label approval (COLA), Florida brand registration and state reporting.
Stock in Florida
Your wine stored and tracked, ready to ship.
Your store on hubly.club
A winery page and English product pages for your wines, with a buy button.
Payments
The consumer pays online. We settle your sales, net of charges.
Packing and shipping
We pack every order and ship to 18 states. The buyer pays for shipping.
How pricing works
A focused setup to operate online. Broader commercial support stays within Hubly’s regular offer.
USD 390, one time
Includes: a template winery page, up to 3 wines listed, coordination of the small shipment and, for up to 2 labels, back-label preparation and COLA filing. You provide the material and documents.
No platform fee
No monthly fee to keep your store live on hubly.club.
Commission + operating costs
Commission on the wine amount, Florida tax (USD 0.50 per bottle) and order picking (USD 5 per case, USD 7 minimum).
Reporting and storage
Florida state report (DBPR): USD 55 per month. Storage: USD 0.80 per case per month.
Getting to Florida
Freight and customs, unloading and receiving at the warehouse (USD 295 per pallet).
Those that apply
Florida brand registration (USD 55 per label) and the winery’s FDA registration if it doesn’t have one yet, quoted separately.
Labels beyond the 2 in the package and extraordinary work are quoted separately. If you already bought the back label from Hubly, that preparation is credited in the proposal. Proposed rates, subject to confirmation.
Run the numbers for selling online in the U.S.
Enter your numbers to see what it takes to get started, your net per sale and how it compares with selling at origin. Using the proposed rates for the service.
Adjust other assumptions
| After operating charges | Per bottle | Order of 6 |
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See detailed simulation
| If you sell | Orders | Net from sales | Costs | Value at origin | Result vs. origin | Stock in Florida |
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Want to see these numbers for your real case? We’ll put together a proposal.
Request a proposal with these numbersEstimate using the proposed rates for this service, subject to confirmation in the proposal. The result assumes you sell the bottles entered within the chosen period, with the assumptions shown; it is not a sales forecast. Freight and customs are a reference for a shipment from Argentina. It doesn’t include what you invest to find buyers (travel, advertising, samples). The operating balance is not counted as a cost: whatever isn’t used is returned.
How it works
You request a proposal
With your wines, bottles and prices. We reply with the numbers for your case.
We register and bring in the wine
Labels, brand and import. The wine arrives at our Florida warehouse.
We publish your store
Your page and wines on hubly.club, ready to sell.
You sell, we ship
Every purchase is paid online; we pack and ship the order.
Frequently asked questions
Does Hubly find buyers for my wine?
This service handles the operation; promotion and buyers are up to your winery. It works best if you already have a way to reach buyers in the U.S.: tourists, customers, events or your own community. If you later want to sell to importers, distributors or stores, we’ll present the right proposal.
Which states can you ship to?
To 18 U.S. states. We send the current list with your proposal. Buyers must be 21 or older.
Who pays for shipping to the consumer?
The buyer, at checkout.
What is the operating balance?
An amount you leave at the start to pay monthly charges such as storage and reporting. If it isn’t used, it’s returned; if it’s used up, it’s topped up.
What happens to bottles that don’t sell?
They stay in our Florida warehouse, already imported and registered, so you can keep selling them. Storage is charged per case per month.
Is this the same as Hubly’s Soft Landing?
No. It’s an affordable, focused setup to sell online to consumers, without commercial support. Broader support stays within Hubly’s regular offer.
Request your proposal
We reply within one business day with a proposal for your case and next steps.