Your label, ready for the U.S. market.

Send us your current label and we'll return an English back label with every statement federal rules require. Print-ready, or as a strip label over your original.

Order my back label

What your back label must include

If anything is missing or formatted wrong, the label is rejected and your launch slips by weeks.

ImporterName and city of your U.S. importer.
Alcohol contentStated the way wine regulations require.
Net contentsIn milliliters, in the right format.
Country of originIn English, clear and legible.
Health warningThe full official text, at the minimum type size.
SulfitesThe required statement, when it applies.

How it works

All online. No meetings.

01

Place your order

Tell us how many labels, the format, and who your importer will be.

02

Send your files

Your current label and the tech sheet for each wine. We'll tell you how once we confirm.

03

Review the proof

We send you the back label, and you get one round of changes.

04

Get your final files

A print-ready file and the text for your label approval application.

Two options

  • Review of your label against federal rules
  • English back label with every required statement
  • One round of changes
  • Print-ready file
  • Text for your label approval application (COLA)
  • Printing
  • Final approval is granted by TTB

Our backing: if TTB requests corrections on anything we reviewed, we fix them at no cost.

For wines of 7% alcohol or more. See the .

Place your order

We'll confirm your order and send you a payment link and instructions for sending your files.

Your U.S. importer

Your wine

We'll build your sample from these details right away. Ordering more than one label? Enter the first wine; we'll cover the rest when we confirm.

Total
We got your order. We've emailed you a confirmation. We'll review it and send your payment link.

FAQ

Does this work if I use a different importer?

Yes. We put your importer's details on the back label. Just give us their name and city.

What if I don't have an importer yet?

We deliver it with the importer line ready to fill in. An importer is required for label approval, so it's best to confirm one before printing.

Do you guarantee approval?

Approval is granted by TTB. We check that your back label meets the rules before it's submitted, to reduce the risk of rejection. .

Do I need to reprint my labels?

Not necessarily. With a strip label, you can keep your current labels and add the U.S. information.

What if I need more than a label?

We can also be your importer for samples, or your full structure in the U.S. Find the right way in for your winery.

Your back label · sample

SAMPLE
  • Importer"Imported by" followed by the importer's name and city, exactly as on their federal permit.
  • Alcohol and net contentsIn the format wine regulations require, in milliliters.
  • Country of originIn English: "Product of Argentina".
  • SulfitesRequired if the wine has 10 ppm or more total sulfur dioxide.
  • Health warning

Order mine

Regulations and terms of service

Official documents

Form TTB F 5100.31Application for and Certification/Exemption of Label/Bottle Approval (COLA) · 04/2023
PDF · TTB
Checklist of mandatory label information: wineWhat TTB reviews on every wine label
PDF · TTB
27 CFR Part 4Labeling and advertising of wine
eCFR
27 CFR Part 16Alcoholic beverage health warning statement
eCFR
Certificate of Label Approval (COLA)TTB's official page with regulations and forms
TTB

What the rules require

Container sizeMinimum type size for the warningMaximum characters per inch
237 ml or less1 mm40
Over 237 ml, up to 3 liters2 mm25
Over 3 liters3 mm12

Summary for reference. The current text is the one published in the eCFR and by TTB.

Terms of service

  1. Service provider. HUBLY LLC, doing business as Hubly USA ("Hubly"), based in Miami, Florida. Payments are processed by Stripe.
  2. Scope. Hubly reviews the label you send against U.S. federal rules and prepares an English back label or strip label with the required information: in the Standard option, with a base layout; in the Matched to your brand option, adapted to the style of your original label. You receive a print-ready file and the text for your label approval application.
  3. Information you provide. You're responsible for the accuracy of your wine's details: alcohol content, net contents, sulfites, color additives, vintage, grape variety, and origin. The back label is built from that information.
  4. Approval. Label approval is granted solely by TTB. Hubly doesn't guarantee approval or TTB's timelines. If TTB requests corrections on an item Hubly reviewed, we make them at no cost.
  5. Changes. The price includes one round of changes to the proof. Additional changes, or changes to the wine's details, are quoted separately.
  6. Importer. If your importer isn't Hubly, their name and city must match their federal permit. Confirm them with your importer before printing.
  7. Printing. Printing and applying the labels are your responsibility. Check a printer's proof before a full run.
  8. Ownership. Your brand and labels are yours. Once the service is paid, you may use the delivered files without restriction.
  9. Confidentiality. We use your files and information only to provide this service.
  10. Payment and refunds. The service is paid in advance. If you cancel before we start work, we refund the full amount. Once the proof is sent, no refund applies.
  11. Nature of the service. This is a label preparation service, not legal advice.
  12. Governing law. These terms are governed by the laws of the State of Florida, United States.